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Tiggy
I think it’s the easy option to attribute activist activities to self-gratification.. The purpose of my comment is to lament/highlight the co-opting of veganism by commerce and how clever advertising has been able to placate people who identify as vegan to the extent that they’ll start to believe a business selling flesh is actually vegan. I’m pointing this out so that we might reflect on our choices and decide whether they fit with our values. It does not gratify me at all, I assure you.