Even though I am not vegan, whenever I go out to eat, I love to order the vegan item on the menu. I own a mobile coffee trailer and I make my drinks using plant based milks. I recently submitted three drinks at the CA State Fair and 2 of them won awards. In my first year of business, I had five people walk away (some mad) because I do not carry dairy. Most people, however, are open to trying espresso with what I have- oat, almond or I even make this milk that has cashews, hazelnuts and oats. And I would say that everyone who is hesitant, tries it and loves it!