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An all-vegan bakery serves plant-based pastries, in addition to an array of coffee drinks using either a made-in-house hemp milk or cashew/almond blend milk. Gluten free options. Custom orders accepted. Products are available in various cafes in the County.To-go only. Open Wed-Sat 7:00am-2:00pm, Sun 9:00am-1:00pm. Closed Mon-Tue.
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3852 Fourth Ave, Ste 100, Hillcrest (at University Ave), San Diego, California, USA, 92103
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Last update on 10 Sep 2024 by ssluchansky
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Added by iligirl76 on 30 Jan 2019
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62 Reviews
First Review by shiftygrub
Cassmula
Points +596
Cute and delicious - Edit
Friendly staff. Good pastries and coffee options!
Read moreUpdated from previous review on 2026-03-23
Guest
awhitak1
Points +162
Amazing vegan bakery - Edit
So many great options!! I got the almond croissant and my friend got the cinnamon bun. We had lattes with their homemade almond cashew milk. Amazing options, wish I could go all the time!
Read moreUpdated from previous review on 2026-03-08
Pros: Many vegan options, Delicious pastries, Great coffee
Guest
americab
Points +107
Breakfast sammich smorgasbord! - Edit
We had their croissants, breakfast croissant, ciabatta Sammy, sausage roll, and the earl grey lemon cake. It was all delicious. I highly recommend!
Read moreUpdated from previous review on 2026-02-15
Pros: Delicious food, Friendly staff, Outdoor seating
Guest
ElMath
Points +801
Yum - Edit
Breakfast croissant was very good, cinnamon roll was delish, non vegan friend wasn’t as impressed with cinnamon roll. Got the last one at 9:30am so be sure to go early. Mint mocha was good too.
Read moreUpdated from previous review on 2026-01-17
Guest
totalfilth
Points +1162
Hazel & Jade - Edit
Great vegan breakfast spot. Pastries were flakey and very delicious without being overly sweet or indulgent. Iced matcha was some of the best I've had outside of Japan.
Read moreGuest
xtineexplores
Points +610
New Ownership, Still Amazing Pastries - Edit
I've been going to Hazel and Jade for 4 years and their pastries have been consistently amazing. I've ordered vegan cakes for birthdays and for our wedding. I'm so glad that the new ownership is friendly, still offering amazing vegan pastries, and even now offers a matcha oat latte which was delicious! Best place for the most wonderful decadent cinnamon rolls, almond croissants, and pies.
Read moreUpdated from previous review on 2025-12-05
Guest
StephenTanner
Points +109
Best croissant ever - Edit
I stopped by today and got a big croissant which was the best croissant I've ever eaten - very rich, with nice contrast of texture between the crisp flaky outer layer and the pillowy soft inside. (To be fair, it was also the expensive-est croissant I've ever eaten). It's a cozy bakery with a small selection of about a dozen delicious treats, and a solid menu of coffee and tea - I had a rose latte that was delightful. It's a narrow cozy space with some seating up front.
Read morePros: Exquisite pastries
Guest
k_robsss
Points +2322
Craft coffees - Edit
This bakery offers cool, unique flavors of coffee which are pretty good. They have good baked goods and gifts too.
Read moreI love that this is a fully vegan bakery!
Guest
CuriousDeer
Points +118
Great place, unique, tasty - Edit
Delicious tender croissants !
Read morebreakfast croissant had sausage and cheese. Potatoes were listed too, but I didn’t really see or taste them. It was still really good .
It could be more fully warmed up, but that’s just a small nitpick. 
Updated from previous review on 2024-08-28
Pros: Quality vegan options, Nice little seating area
Guest
ibbieeats
Points +182
Delicious ham and cheese croissant - Edit
Really liked their ham and cheese croissant. Got a too good to go bag for $5.99 with two of the croissants and a muffin, so pretty good value. Tried the tahini cookie which was delish too
Read moreGuest
greentigger
Points +316
Great selection of vegan treats - Edit
Somewhat hidden, this cafe is great for a snack in the morning.
Read moreUpdated from previous review on 2025-02-07
Pros: Great selection of drinks, Everything is vegan
Cons: Closes at 2pm, Tables were dirty, but still okay
Guest
1995_Vegan
Points +776
Excellent sweet and savory baked goods - Edit
Hazel & Jade is among the best vegan bakeries I've visited. Our family came into town for the holidays, so we pre-ordered two small cakes and picked up a mix of sweet and savory pastries (see photo). Everything was excellent and appreciated by vegans and non-vegans, alike. The space has a nice little covered seating area where a small family was having a relaxing time.
Read morePros: Fantastic baked goods, Excellent selection of sweet and savory treats, Great pre-ordered cakes
Cons: None
Guest
em1234
Points +37
Excellent vegan croissants! - Edit
This bakery was lovely. We had the breakfast croissant which was sooo good and very filling, and all of their baked goods looked fantastic. Service was quick and the coffee tasty.
Read morePros: Tasty food, Good coffee
Guest
NicoleParks
Points +4159
delicious vegan pastries! - Edit
these croissants are amazing!! my favorite was the ham and cheese but the plain and the almond were also delightful
Read moreGuest
tofucat9
Points +130
Best vegan croissants ever - Edit
The title says it all. Best vegan croissants ever. Large, flaky, and soft on the inside - heaven.
Read moreI’d *highly* recommend going as early in the morning as you can to get the freshest pastries - I’ve gotten stale ones when going in the afternoon.
Pros: Croissants, Great selection, Friendly staff
Cons: Stale pastries in the afternoon
Guest
Maejunejuly
Points +763
☕️ > 🥐 - Edit
My husband ordered me a small birthday cake from here. I am not a huge cake fan, but my stepson is and he loved it. Mind you he loves to bake as well, and couldn’t believe the frosting was vegan. I also had a croissant from the bakery, but it was unfortunately very, very greasy. Yo end on a positive note, I had the most delicious coffee I have ever had in my life called a ‘San Diego Fog,’  which consisted of Bergamont, vanilla, orange, and espresso. Twas divine!!
Read morePros: The San Diego Fog coffee drink, Lovely lil’ cake
Cons: Greasy Croissant
Guest
Alakazam
Points +45
Best Vegan Dessert in SD - Edit
Literally the best pastries I've ever had anywhere. Their cakes are beautiful and amazing and their holiday pies are my favorite dessert ever. Please come here and support this incredible spot.
Read moreGuest
VRunner
Points +392
Delicious pies and croissants - Edit
Drove 160 miles round trip to pick up thanksgiving pies, and it was worth it. Got the chocolate walnut pie and apple crumble, as well as PSL cake. My family members who aren’t vegan said it was the best apple pie they ever tasted. I loved the walnut pie. The PSL cake is gorgeous, haven’t tried yet. Also got a breakfast croissant for the drive back and it was so flaky and delicious. I can’t wait to come back for Christmas!
Read moreGuest
Pureplantsoul
Points +32
Best vegan pastries - Edit
So good! Try the ham and cheese croissant and cheese danish. They also have an amazing thanksgiving one too!
Read moreGuest
avokari
Points +206
Great plant-based pastries! - Edit
My partner and I loved this bakery! We ordered a ham and cheese croissant, a sausage croissant, a pecan pie and a cheddar and spinach cake. All choices were delicious and the portion sizes are very generous.
Read morePros: Tasty vegan pastries, Big portions
Guest
The Gay Vegans
Points +415
YUM! - Edit
Super lucky to have just by chance found this place!
Read moreI tried the cheese danish and also got one of the croissants, doesn't look like a croissant and I can't remember the name, that staff recommended. Brought it home for MIke and he was like "oh my!" so I tried it and LOVED it. I can't wait to go back.
While there I got an AMericano which was perfect.
Staff is awesome.
There is some seating, not a lot.
Right in HIllcrest.
Pros: Super-delish baked goods, Awesome staff
Guest
MilesVeganEats
Points +592
My favorite vegan bakery in San Diego County - Edit
On a Thursday morning, I stopped by Hazel and Jade in Hillcrest before work. I can’t never choose one when I visit, and I ended picking four pastries. My all time favorites are classic croissant, Coffee Cake, and the Danish with cream cheese and fruit jam, Coconut Berry Croissant Bun. I shared them with coworkers, and we shared and tasted all of them. We loved each one of them.
Read morePros: Convenient location close to my work, Traditional pastries, Specialty pastries
Guest
bandita
Points +123
The best pastries in San Diego - Edit
I always come here everytime I visit San Diego. The pastries are phenomenal. They give it to you cold, but if you plan to enjoy this while being out and about, ask them to warm it up for you. Even though this place is 100% vegan, including their sugar, it’s not evident in their storefront, which is probably a good thing, since it might deter some customers away. There’s always customers everytime I come here (but not too packed or overcrowded), and I’m sure that no one would know these pastries are vegan unless they are told or they read it online. My non-vegan friends and family love this place too.
Read moreNot crazy about the coffee I got here, and I don’t think I’ll try anymore. Since these pastries are for to-go, it’s not a big deal since I wouldn’t be enjoying their food while being there anyway, so I can get my coffee elsewhere.
Updated from previous review on 2023-08-28
Pros: Everything is vegan , So much variety
Cons: Limited meter parking
Guest
TheGottulas
Points +726
Delicious Pastries - Edit
We stopped in to grab a couple pastries to-go. Ended up with an almond croissant and breakfast croissant (sausage, potato, cheese). Both were excellent and huge. Well worth the money.
Read morePros: Flaky pastries, Nice atmosphere, Good selection of savory and sweet
Cons: Breakfast croissant wasn’t overly stuffed
Guest
veganinsandiego
Points +828
High quality, creative creations - Edit
Hazel & Jade offers such a great array of delicious desserts and amazing cakes!
Read morePros: Extensive options, High quality, Always delicious
Guest
rwabbs
Points +69
Great croissants - Edit
Got a ham and cheeze croissant and it was great😄didn’t have coffee at the time but it was nice, fast, and a cute shop
Read moreGuest
LorraineGadsden
Points +7777
Vegan Pastries! - Edit
I have had Hazel & Jade on multiple occasions, and the pastries are generally really good. My personal favorites have been the mini loaf cakes and breakfast croissants. Even my mom, who rarely eats vegan cheese, really enjoyed their breakfast croissant. The last time I went, I ordered a chai, and it was mediocre and very sweet, so I wouldn’t order drinks again.
Read moreThe shop is small but clean, and there are always many options. My only comment is that I have never had a great experience with the people working. I wouldn’t say they are rude, but I have always been given the cold shoulder or pushed along. However, the pastries are good, and it’s all vegan, so I let it slide.
Updated from previous review on 2021-06-07
Guest
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